Videos for the Web

Project Details

    Food, People, Places

    Food, People, Places

    Food Series
    Categories : Web Series
    Client : Self

    Food Culture all over the World

    Food, People, Places is a webvideo series about food culture from all over the world. It explores cultural conversations about our most basic everyday activity - eating - portraying the growing community of entrepeurs and creatives in the field. We also feature the most exciting places where today's new food movements are happening and deliver recipe videos to give our audience a regular dose of who, where & what is happening culinary culture.

    As of January 2016 we released 25 episodes, reach 27.000 Fans through Youtube and Facebook and the videos have been watched over 3 million times. Our project has been featured on Buzzfeed, Huffington Post, Gizmodo, Eater and many other media outlets. Watch more FPP-videos on or!

    If you're german, have a look at Spiegel Online's feature about us:

    Mein Grundeinkommen

    Mein Grundeinkommen

    Portrait Video
    Categories : Portrait Video
    Client : Mein Grundeinkommen

    Living with an basic Income

    Our society is changing, the question of how and why we work is raised and the idea of an basic income for everybody is on the table. The Berlin based project Mein Grundeinkommen gathers money from the public and gives it to individuals as one year basic income through an open lottery. We portrayed one of the winners and talked to him about having basic income and the benefits it provides.


    Einfach Gut Kochen

    Food Series
    Categories : Branded Content Videos 
    Client : BOSCH
    Volume : Weekly Episodes


    On the blog "Einfach gut Kochen" you can find recipes and stories from inside the kitchen, introducing interesting personalities, and featuring tips on different foods and preparation methods. Together with food blogger Annette Sandner from we developed the video concept for the blog and produce weekly episodes. The videos range from recipe clips, a format called "Sortenvielfalt" in which you can learn something about different families of a food, and our famous listicles, which present 7 different recipe ideas per video. "Einfach gut Kochen" is a content marketing project by BOSCH, we are proud to be able to apply our food video knowledge acquired through Food, People, Places for a customer. Visit the blog at



    Promotion Series
    Categories : Promotion Series
    Client : WWF Jugend

    Give the Animals your Voice

    Web-video is the tool to create crowd awareness. The youth department of the World Wildlife Fund wanted to attract attention towards the living conditions of the animals in our society, so together with the 10hoch16 agency we confronted the public with the animals and their needs in a very playful and entertaining way. Lets cheer for the wildlife. 

    IBA Hamburg

    Naturverbunden Wohnen

    Architecture Promotion
    Categories : Architecture Promotion
    Client : IBA Hamburg

    A New Neighborhood

    We've been commissioned by the IBA Hamburg GmbH to produce a documentation series about the development of the housing project "Naturverbunden Wohnen". The series follows the development of two building areas in the south of Hamburg, Vogelkamp-Neugraben and Fischbeker Heidbrook. The series will document the evolution of the district focussing on community and sustainable living. It will be shown on the project's website and through social media channels. 

    Little Wood

    Little Wood

    Event Promotion
    Categories : Event Promotion
    Client : Contemporary Food Lab

    An Urban Space Intervention

    When our friends at the Contemporary Food Lab launched Little Wood, a month long series of events in a temporary urban garden, they asked Reframe to document the events. Here is the resulting portrait of what happened during that magical month. For more information about Little Wood visit their website at:

    Alter Ego

    Alter Ego

    Categories : Fashion Video
    Client : Self
    Involvement : Idea, Direction, Production, Editing
    Festivals : La Jolla International Fashion Film Festival, Interfilm Festival Berlin, Aesthetica Short Film Festival York and many more.

    Memories and Fashion

    Diving through the mind's eye … sifting debris of the splintering conscious … lurking in chambers of hope and memory … spark ignites the other in self … stealing dominion in fragile reality … both collide … who shall prevail?

    Alter Ego is self-initiated Fashion Film by Reframe's RUSCH MEYER and his DP/Co-Producer Robert Staffl. The film was widely distributed through social media, featured on fashion blogs such as Ben Trovato, and is currently travelling the film festival circuit with 10 invitations so far. It has been nominated for four International Fashion Film Awards (Best Director, Best Actress, Best Makeup, Best Visual Effects) and is now represented internationally by the film agency Aug&Ohr Medien.

    C 299792

    C 299792

    Short Film, Crowdfunding
    Categories : Crowdfunding Video and Short Film
    Client : Seaquark Films
    Involvement: Production and VFX
    Festivals : London Sci-Fi Festival, Toronto After Dark Film Festival, Grand Rapids Comic Con Film Festivla, and many more.

    Internet financing and Old School Effects

    With this crowdfunding video and a well run online media campaign, Reframe's Otto Stockmeier and director Derek Van Gorder raised a $37,317 budget to finance a short sci-fi film. Part of the project was to use no CGI or greenscreen and instead stick to old school in-camera effects, a strategy which not only produced amazing visuals but also resonated well with online audiances. After finishing the film (watch here) it has been in numerous film festivals and featured on major media sites such as WIRED, io9 and Slashdot.



    Categories : Music Video
    Client : De fofftig Penns

    500,000 Clicks - Löppt!

    Löppt is the first single of De fofftig Penns' Debut Album, Dialektro. The lyrics of the song are nonsensical and the video reflects that. Löppt means "it flows". The film was directed and produced by Reframes' Moritz Dirks, shot by Till Vielrose on location in Berlin and Hamburg and edited by Felix Rudek. The video had guest appearances by MC Fitty and Jared di Baba. Löppt was shared widely on social media and has received over 500,000 YouTube views to date.

    Penguin Pool

    Penguin Pool

    Event Promotion
    Categories : Event Promotion
    Client : Arup

    An Evening Exploring Urban Resources

    Arup, an international engineering consultancy, created The Penguin Pool as an ongoing creative event series designed to inform, inspire and entertain. Reframe was asked to document the Berlin edition, focusing on the topic "Resource City", which showcased creative interpretations and inventive solutions that deal with the complexity of urban resources.



    Event Promotion
    Categories : Event Promotion
    Client : Intel, Cisco and Deutsche Telekom

    Startups Meet the Big Players

    Challenge Up! is a corporate start-up program by Intel, Cisco & hub:raum powered by Deutsche Telekom. 12 winning Startups were selected to participate in events in major cities across Europe, where they developed their ideas with the support of the three corporations. Reframe was asked to come along to Berlin, Dublin and London and shoot event videos showing how the program progressed.

    Refugees Welcome

    Refugees Welcome

    Promotional, Explanation
    Categories : Promotional Video
    Client : Refugees Welcome

    Homes for Refugees

    Why shouldn't refugees in Germany be able to live in shared flats (or other normal housing situations) instead of mass accommodation? "Refugees Welcome" thought the same and set up a website to help refugees find homes in shared flats. To help them on their mission we produced this short promotional clip.

    Solar Kiosk

    Graft: Solar Kiosk

    Promotional, Architecture
    Categories : Architecture Video
    Client : GRAFT / Coca Cola Ekocenter


    The idea behind the Solar Kiosk E-HUBB is to bring clean and sustainable energy to off-grid areas and to evolve with the energy demands of its community. We produced this video for the Coca-Cola EKOCENTER initiative and it features esteemed GRAFT architects Lars Krückeberg und Wolfram Putz explaining their vision for the project.



    Architecture Events
    Categories : Event Videos, Architecture
    Client : AEDES

    AEDES Architecture Forum

    The Aedes Architecture Forum and the ANCB Metropolitan Laboratory have been our partners for several years. As a globally acclaimed organization the Aedes Architecture Forum hosts exhibitions, discussions and symposiums in the world of architecture and urban development. We specialize in covering these events, succinctly presenting the important topics in an audio visual format, and sharing it with an international online audience. Here you can see one of the latest videos for the Exhibition HOMEWORK, and many more are available on the website



    Promotional, Explanation
    Categories : Promotional Video
    Client : Twingle GmBH

    Donate On-the-Go

    We proudly present: Twingle, the new mobile foundraising method. This video was commisioned by Twingle GmbH and it demonstrates how their state of the art technology works. The assignment was to create a visual instruction on how to use their services to easily donate money with just one click. We from reframe decided to take this dry technology out of the secret science labs and into the streets where it belongs. Hello future, we know you now.

    Wir Jetzt

    Wir Wenn Nicht Jetzt.

    Social Impact Series
    Categories : Social Impact Series
    Client : Wir.Wenn.Nicht.Jetzt.

    WE can create change!

    WIR.WENN.NICHT.JETZT. (engl.: we if not now.) explores challenges and promotes the "WE" in our society.  Moritz Dirks from Reframe and a team of independent Journalists from Berlin run the platform and produce the content. The goal is to show what is possible if WE understand the power of democracy, if WE actually use it as a tool for dialogue and cooperation. WE can shape our world into something positive, its possible, but WE have to do that now! The format is presented by the wonderful Johanna Maria Knothe (

    Karma Chukhs

    Karma Chakhs

    Fashion, Crowdfunding
    Categories : Crowdfunding Video
    Client : Van Bo Le-Mentzel and Shai Hoffmann

    Good Karma Crowdfunding

    Karma Chakhs are fair trade , converse-style shoes. They were financed through a crowdfunding campaign on by the karma activists Lee Van Bo and Shai Hoffmann. Reframe was asked to produce the pitch video for the crowdfunding campaign, which was hugely successful. The campaign reached the goal of 35.000 € in the first 15 hours and after 5 days raised over 73.000 €. The crowdfunding video was distributed solely through social media.

    Wurst und Bier

    Wurst & Bier

    Categories : Promotional Video
    Client : Markhalle 9

    Squared Sausages

    Markthalle 9 asked us to produce an Instagram trailer promoting their Sausage and Beer day. Instagram videos can be up to 15 seconds long and come in a squared format. We had a lot of fun shooting all the tasty food and editing at short mouthwatering teaser!

    Bünting Tee

    Bünting Tee

    Branded Content
    Categories : Branded Content
    Client : Bünting Tee

    Branded Portrait of an Artist

    "Up`n Tee mit" is a portrait series by the German tea company, Bünting who's famous Ostfriesentee is internationally known and respected. The clip features Enno Bunger, an established German singer and songwriter, as he appreciates Bünting Tea in an traditional northern Tavern. The portrait series was distributed on Bünting's Facebook page with the intention to support artists from their area and to strengthen their image as a locally rooted brand. Directed, produced and edited by Reframe's Moritz Dirks and shot by Reframe's Oliver Lechner.

    De fofftig Penns

    De fofftig Penns

    Music, Promotional
    Categories : Competition Video
    Client : De fofftig Penns

    Cross Media Promo

    In 2014, De fofftig Penns represented Bremen in the annual Bundesvision Song Contest, this is their competition video. The competition aired on Pro7, one of the biggest, private German TV Networks. The video was presented on the show TV Total, hosted by Stefan Raab, and later distributed on YouTube. The clip was directed and produced by Reframe's Moritz Dirks, shot by Julius Hübener and edited by Reframe's Otto Stockmeier.



    Categories : Event Video
    Client : Abnormal Gallery
    Involvement: Camera and Edit

    An "Abnormal" Art Event

    When Abnormal Gallery approached Reframe's Otto Stockmeier about making a video for their "The Golden Age" exhibit opening, they made it clear they wanted something unusual. This video sets out to capture the spirit of the event, the energy of the crowd and the strangeness of the art.


    Reframe is a Berlin based creative network that specializes in high quality online videos. By combining top production value and online media expertise we deliver elegant films designed for an internet audience.

    All of our projects are spearheaded and produced by our creative team, which consists of Moritz Dirks, Simon Ruschmeyer and Otto Stockmeier. For bigger projects we pull aboard colleagues from our large network of film professionals.


    Each film has a specific form and function and it is our goal to clearly define these targets from the start. Therefore, each project begins by setting some basic parameters--what's the goal of the video, who is the audience, how will it be shared, etc.-- and from this information we design a concept and strategy that will best meet your needs.


    Once we've agreed on a concept we bring together the right professionals and the proper tools for the job. Our team stays up-to-date on the latest technologies and equipment, which gives us an edge in providing state-of-the-art imagery. Finally, we go through production and post-production, carefully crafting the perfect video.


    There's more to a successful webvideo than just uploading it. We're experienced in finding the best online outlets, and know how to effectively utilize the blogosphere and social media - so whether you just want advice, or for us to take over the whole online campaign - we can help ensure that your video successfully reaches its audience.


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